I didn’t watch Senator Obama’s infomercial last night. I get the impression that I didn’t miss much. I also don’t feel like trying to refute all of the absurd things he said. But after seeing the video below, I feel compelled to comment briefly.

I don’t want to bash the family at the beginning, and I wouldn’t wish economic hardship on them. But if their difficulty is limited to fewer snacks (or rationing them out over a week), I confess that I’m less sympathetic. In fact, the suggestion that this is the kind of economic hardship going on is insulting. It insults both the viewers’ intelligence and those who really are getting hurt by the downturn. Sure, things aren’t as smooth-going as they were, but at least the family in the video is frankly a long way from starvation.

I think the average person out there knows full well that this family isn’t getting hurt too badly. Are all these plans Senator Obama suggests intended to help out these kind of people at the expense of those of us who are little closer to subsistence living? I fear so. But the pretense of the video is spectacular. The remainder of the infomercial doesn’t get much better.

Part 2 of the infomercial

Part 3

Part 4

Is it just me, or was the live portion of this video kind of odd? He returned to the “hope and change” lines from early in the campaign. If he had clearly discussed policy in the previous 25 minutes, that might have been one thing. But instead we got a list of sob stories that seemed a little contrived and some vague promises to fix their problems. We want to know how he’s going to fix the problems — but once we know, we might not like it. I guess the question is whether the hope and change mantra will survive until Tuesday.

Lincoln recently put a link on his blog to a post on EdWired about computer visualizations of text. Actually the site that does these visualizations will do them for nearly any data set. One of the highlights I found quite interesting was the visualization set for the recent party conventions.

I decided to try something. I pulled up a word tree of Obama’s convention speech and one of McCain’s speech. I then searched for the word “I” in each speech.  The results intrigue me. McCain uses “I” more often, but it is most frequently followed by “was” and “know.” Obama most frequently said “I will.”

Obama and McCain's use of I

Obama and McCain's use of "I"

This seems to bolster the sense that Obama can say little about his past that wouldn’t disqualify him for public office, and that McCain has had a storied past with lots of varied experience. Obama’s emphais on the future may be not only politically shrewd, but practically necessary. Further, his characterization of McCain as a relic of the past seems justified by McCain’s own rhetoric.

There is the problem, however, of politicians saying “I will” (or “I will not”). McCain will need to get away from his historical narrative at some point, but the alternative is not Obama’s grand declarations of future accomplishments. Politicians promise much during campaigns, but the return on their promises is usually pretty poor.

I think a stronger rhetorical stance for a presidential candidate would emphasize statements of moral fact. If Senator McCain wanted to highlight future policies, but do so without making promises that political necessity might later overturn (George H.W. Bush, anyone?), he could cast his ideas this way: “We should ________,” or, “We ought to _______.” By doing so, he doesn’t actually promise anything, but instead identifies the “right” course of action.

Of course, McCain may be prone to overdo this kind of rhetoric. William McGurn and John Fund both recently noted in the Wall Street Journal that McCain already tends to shoot from the hip for moral judgments. If he’s going to adopt the rhetoric of moral principle (as opposed to Obama’s “ruthless pragmatism“), he needs to decide what he thinks–or at least what he wants people to think that he thinks–and stick to it.  I think he would be much more convincing.