It is just me, or is NBC’s Olympic TV coverage bizarre?

I think the TV offerings made the rounds in the blogosphere four years ago, and again two years ago. They claim to offer “every event.” We hardly expect it to be live, but they end up putting half of the events on the cable channels and limiting the network offerings to a few popular medal events, generously peppered with “human interest” stories and heavily marinated in commercials.

To make things a little worse, their online coverage appears to be extremely sketchy. In order to view any of the popular events (things they’d show in prime time), you have to have a subscription to an appropriate cable/satellite provider. Sure, they’ll let you watch some of the minor1 events online. They probably don’t want to bother with those events on the TV.

In our case, we don’t have a TV and certainly don’t have cable. We do have high speed Internet access, but again, very few events are available online. We apparently won’t even be able to watch them after the fact. I’m sure there’s some intelligent explanation for that, but one occasionally gets the impression that NBC is paying a lot of money to keep American viewers glued to the appropriate channel (with it’s commercials).

Ok. I’ll stop whining. But allow me a comment about the nature of TV coverage.

China is getting a lot of flak for its various human rights2 abuses. The amount of coverage regarding the Chinese government’s Internet filtering and other media controls has been comical. However, Americans watching the Olympics are subjected to countless advertisements pitching all of the wares of Vanity Fair. Advertisers spend millions for the opportunity to make viewers covet their product, thereby commercializing an event which strives to be above commercializing influences. I don’t necessarily condone China’s censorious practices, and there is certainly plenty of commercialization there too, but Americans–especially Christian Americans–might consider the abuses of “free” commerce and the influence of incessant advertising on our minds.


  1. Extremely minor. Fascinating as it may be, badminton doesn’t really make the cut for thrilling sporting events. back
  2. I use the term judiciously. Most “human rights” are in fact merely invented by western Europeans in the 18th century and later. back